Framework – Performing Marketing Assessments for Medical Products

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MAP™ Framework for Market Assessments of Medical Products Market assessments of medical products begins with collection of raw qualitative and quantitative data from a variety of sources. Subsequent synthesis, annotation and summarization provides information. However, further analysis generates product concept hypotheses for target markets and segmentation, product configuration, and preliminary economics and forecasts. #biomedical #medtech #diagnostics #lifescience #medicaltechnology #innovation #framework

Market assessments of medical products begins with collection of raw qualitative and quantitative data from a variety of sources. Subsequent synthesis, annotation and summarization provides information. However, further analysis generates product concept hypotheses for target markets and segmentation, product configuration, and preliminary economics and forecasts.

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