Framework – Business Development Compass™

Understanding potential business development partners’ approach and culture critical for selection and success.

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Understanding potential business development partners' approach and culture critical for selection and success.

§ Gaining a clear understanding of buyers’ cultures helps to identify
real potential transactions for what is being sold or licensed, rather than tire kicking.

§ This may also likewise be true for buyers - clear organizational self awareness helps improve efficiency and likely success.

§ Sellers or licensors use the compass to plot and sort potential buyers, and buyers use the compass to screen and sort potential deals.

Understanding potential business development partners’ approach and culture critical for selection and success. Gaining a clear understanding of buyers’ cultures helps to identify real potential transactions for what is being sold or licensed, rather than tire kicking. This may also likewise be true for buyers – clear organizational self-awareness helps improve efficiency and likely success. Sellers or licensors can use the compass to plot and sort potential buyers, and buyers can use the compass to screen and sort potential deals.

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