Business Development Compass™

Understanding potential business development partners’ approach and culture critical for selection and success.

Understanding potential business development partners' approach and culture critical for selection and success.

§ Gaining a clear understanding of buyers’ cultures helps to identify
real potential transactions for what is being sold or licensed, rather than tire kicking.

§ This may also likewise be true for buyers - clear organizational self awareness helps improve efficiency and likely success.

§ Sellers or licensors use the compass to plot and sort potential buyers, and buyers use the compass to screen and sort potential deals.

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