Understanding potential business development partners’ approach and culture critical for selection and success.
§ Gaining a clear understanding of buyers’ cultures helps to identify
real potential transactions for what is being sold or licensed, rather than tire kicking.
§ This may also likewise be true for buyers – clear organizational self awareness helps improve efficiency and likely success.
§ Sellers or licensors use the compass to plot and sort potential buyers, and buyers use the compass to screen and sort potential deals.… Read More Business Development Compass™