Strategy

Business Development

Strategic Marketing

• Actionable market segmentation
• Size
• Needs
• (Wants)
• Value proposition
• Messaging for advertising, PR, other MarCom
• Product requirements for R&D

Research & Development

• Hypothesis testing
• Fresh, experienced eyes
• Alternative methods
• Other firms and industries
• Statistics (practical)

Value as outsider

• Demand for blinding
• Challenge sacred cows
• See the forest, not the tress