Adjacent products and businesses are typically more successful, as they lever existing strengths and infrastructure. An adjacency framework for medical products incorporates clinical conditions, technologies, and customers. This framework also well defines product concepts.
Classical view of options for new products: old and new Products, for old and new Customers.
Evolved view for medical products. A 3rd dimension is added, medical condition. Moreover, specific technologies are often the basis for each product. Customers are wide ranging, from MDs, to hospitals, to payors, and to consumers.
Quantitative and qualitative levers
Within each of the new dimensions, there are both quantitative and qualitative levers. These highlight the sources of competitive advantage and economic leverage. … Read More Medical Product Strategy Wheelhouse™